ISBN:
9780415732802
Language:
English
Pages:
Online-Ressource (268 p)
Series Statement:
Routledge Revivals
Parallel Title:
Print version Art, Culture and Enterprise (Routledge Revivals) : The Politics of Art and the Cultural Industries
DDC:
306.4/7/0941
Keywords:
Electronic books
Abstract:
First published in 1990, this investigative overview of the politics of arts' and cultural funding examines the question of public support for the arts. Looking at both popular commercial forms of culture, including radio, pop music and cinema, and the more traditional highbrow arts such as drama and opera, Art, Culture and Enterprise was the first book of its kind to deal systematically with the politics of contemporary culture. Drawing examples from specific British venues, Justin Lewis shows how innovative projects work in practice, and considers arts marketing and the promotion of culture
Description / Table of Contents:
Cover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Dedication; Table of Contents; Acknowledgements; Introduction; 1. But What does it Mean?; The 'What is Art?' Question; Value and Values; Art and Education; 2. Public Arts Funding - Who Benefits?; The Traditional Arts Audience; Audience Research; General or focused population surveys; User surveys; Qualitative research; Public Funding: Theory and Practice; A New Set of Values; The value of diversity; The value of innovation; The value of art in the environment; The value of social pleasure
Description / Table of Contents:
The value of creative expressionThe economic value of art; Promoting a New Set of Values; 3. Reaching the Parts Other Arts Don't…; Introduction; Arts Centres in the UK; Invisible 'No Entry' Signs; The image of art; The marketing of art; The style of arts centres; The economy of arts centres; The physical accessibility of arts centres; Building Popular Arts Centres; Popular programming; Atmosphere and accessibility; Education and the community; Geography and history; Marketing; 4. Commercial Culture; The Cultural Industries; Television; Video; The Cultural Potential
Description / Table of Contents:
The public sector - close to the edgeA public investment strategy; Radio; The same old song; It doesn't have to be this way; Cinema; Reading and Writing; Pop Music; 5. The Subsidized Culture; The Politics of Arts Funding; The Performing Arts; The rise and fall of popular theatre; Popular theatre revisited?; Dance; The Visual Arts; Here's looking at you; Art galleries; Art in public places; Investing in the visual environment; Photography; 6. From Mass Production to Popular Production; Cultural Consumption and the Community Arts; The Community Arts Ghetto; Promoting Participation
Description / Table of Contents:
Gaining credibility and confidenceJoining the professionals; Marketing, distribution, and exhibition; Arts development - the DNA of cultural activity; Grabbing them young; 7. Money Money Money; Arts Funding: The Economic Defence; Culture and the Local Economy; Reasons to be cautious; Marketing; Marketing value and values; Marketing: agencies and strategies; The cultural role of marketing; 8. Changing the System; All Change, Please; Organizing Change: Picking up the Pieces; Local Difficulties; References; Index
Note:
Description based upon print version of record
Permalink
