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  • 1
    ISBN: 9781800432239 , 9781800432215
    Language: English
    Pages: xvi, 207 Seiten
    Series Statement: The changing context of managing people
    Parallel Title: Erscheint auch als
    Parallel Title: Erscheint auch als
    DDC: 305.23095
    RVK:
    Keywords: Demographie ; Generation ; Asien ; Generation Z ; Asia ; Social Science, Social Classes & Economic Disparity ; bisacsh ; Intergenerational relationships ; bicssc ; Asien ; Demographie ; Generation
    Abstract: This book is the first to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research. Although Asia has been the focus of many articles and books on demographics, politics and economics, few authors understand in depth the behaviour of the young people in their roles as consumers and as new members of the working world. The New Generation Z in Asia: Dynamics, Differences, Digitalization explores how specific Asiatic cultures translate into a creative and innovative society in order to conduct business to adjust their recruitment and retention strategies, also examining how they attract and retain the best young talent in Asia. Written for academics and professionals in the fields of Management, Organizational Behaviour, Marketing, and Human Resource Management, this work examines a set of topics that describe societal and managerial feelings, goals, concerns and behaviours of a vast continent that stretches from East Asia through South Asia, Southeast Asia to Western Asia
    Note: Enthält bibliographische Angaben
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  • 2
    ISBN: 9781800432222 , 9781800432208
    Language: English
    Pages: 1 Online-Ressource (224 Seiten)
    Edition: First edition
    Series Statement: The changing context of managing people
    Parallel Title: Erscheint auch als
    DDC: 305.23
    Keywords: Generation Z.. ; Intergenerational relations ; Electronic books
    Abstract: The New Generation Z in Asia: Dynamics, Differences, Digitalizationis the first book to compare the Asiatic Generation Z (born 1990-1995) in terms of country and culture specific drivers and characteristics based on interdisciplinary and international scientific research.
    Abstract: Cover -- The New Generation Z in Asia -- Contents -- Dedication -- About the Contributors -- Generations Z in Asia: Foreword -- Part I Generation Z in Asia: A Research Agenda -- 1 Generation Z in Asia: A Research Agenda -- Part II What the Experts Tell Us About East Asia -- 2 Generation Z in China: Implications for Global Brands -- 3 Generation Z in Hong Kong: Simple While Multi-tasking -- 4 Generation Z in Japan: Raised in Anxiety -- 5 Generation Z in Taiwan: Low Salaries, 'Little Happiness', and a Social-Media World in the Mix -- Part III What the Experts Tell Us about South Asia -- 6 Generation Z in India: Digital Natives and Makers of Change -- Appendix A: Focus Group Discussion -- Appendix B: Selected Analysis Used for the Study -- 7 Generation Z in Pakistan: Individualistic and Collectivist in Orientation -- Part IV What the Experts Tell Us about Southeast Asia -- 8 Generation Z in Indonesia: The Self-Driven Digital -- 9 Generation Z in Vietnam: The Quest for Authenticity -- 10 Generation Z in Malaysia: The Four'E' Generation -- Part V What the Experts Tell Us about Western Asia -- 11 Generation Z in Turkey: A Generation with High Hopes and Big Fears -- 12 Generation Z in the United Arab Emirates: A Smart-Tech-Driven iGeneration -- Part VI Generation Z in Asia: Patterns and Predictions -- 13 Generation Z in Asia: Patterns and Predictions -- Index.
    Note: Description based on publisher supplied metadata and other sources
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
    URL: Volltext  (URL des Erstveröffentlichers)
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