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  • 1
    Online Resource
    Online Resource
    User tested : how the world's top companies use human insight to create great experiences (2022)
    Hoboken, New Jersey : Wiley
    Details
    ISBN: 9781119844723 , 111984472X , 1119844738 , 9781119844730 , 9781119844631
    Language: English
    Pages: 1 online resource
    Parallel Title: Erscheint auch als
    DDC: 658.8/12
    Keywords: Customer relations ; Customer relations ; Electronic books
    Abstract: "Businesses today rely heavily on customer tracking data to make decisions about what customers need. Along the way, they lose sight of their customers as human beings. Today, there is a deep divide between companies and the customers they serve. This can only be resolved by creating and executing strategies fueled by an authentic and human understanding of our customers. Customer Feedback explains how to pull customer insight into key decisions across an organization and how to shift to a culture that is relentlessly focused on a holistic view of the customer. This book is for anyone who wants to connect with their customers and drive business success at scale."--
    Note: Includes index. - Description based on print version record and CIP data provided by publisher; resource not viewed
    URL: lizenzpflichtig
    URL: Inhaltsverzeichnis
    Library Location Call Number Volume/Issue/Year Availability
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  • 2
    Online Resource
    Online Resource
    Streams, walls, and feeds : 109 design guidelines for improving notifications, messages, and alerts sent through social networks and RSS (2010)
    Fremont, Calif. : Nielsen Norman Group
    Details
    ISBN: 9780132107501 , 0132107503
    Language: English
    Pages: 1 online resource (209 p.) , ill.
    Keywords: Online social networks ; RSS feeds ; Marketing research ; Electronic books ; local
    Abstract: "This report conducted by the Nielsen Norman Group is based on empirical observations of actual user behavior, as people accessed messages and postings from more than 120 companies, government agencies, and non-profit organizations on Twitter, Facebook, MySpace, and LinkedIn, as well as these organizations' RSS feeds. Most of this research was conducted in the United States, with a smaller number of users studied in the U.K. and Australia"--Resource description page.
    Note: Description based on resource description page (viewed May 24, 2010)
    URL: https://learning.oreilly.com/library/view/-/9780132107501/?ar
    Library Location Call Number Volume/Issue/Year Availability
    BibTip Others were also interested in ...
    Online Resource
    MPI Ethno. Forsch.
  • 3
    Online Resource
    Online Resource
    User Tested (2022)
    [Erscheinungsort nicht ermittelbar] : Ascent Audio | Boston, MA : Safari
    Details
    ISBN: 9781663718471
    Language: English
    Pages: 1 online resource (22083 pages)
    Edition: 1st edition
    Keywords: Audiobooks
    Abstract: Learn what "customer-centric" really means in this groundbreaking book User Tested delivers an eye-opening and compelling treatment of putting customers back at the center of your business model. In this book, you'll discover why the company that offers the best customer experience always wins, and that real, three-dimensional people can't be reduced to data points on a graph. You'll learn about how dashboards and metrics might look pretty in a report or proposal, but that they're a poor substitute for a solid grounding in how real customers really feel. You'll also find out: - How to apply the customer's perspective at scale throughout your company, driven by your board or executives and filtering up through the grassroots - Applying the customer experience playbook, from sales and marketing to product development and customer engagement - How to connect with customers, gain meaningful feedback, and take action on real human insight Perfect for founders, managers, executives, and business leaders in industries of all kinds, User Tested provides a powerful new perspective on how to bring the true voice of the customer back into decision making.
    Note: Online resource; Title from title page (viewed February 15, 2022) , Mode of access: World Wide Web.
    URL: lizenzpflichtig
    Library Location Call Number Volume/Issue/Year Availability
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    Online Resource
    MPI Ethno. Forsch.
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