ISBN:
9781137446374
Language:
English
Pages:
XXIX, 297 p.
,
online resource.
Parallel Title:
Printed edition:
Titel der Quelle:
Springer eBooks
DDC:
306.48
Keywords:
Social sciences.
;
Business.
;
Management science.
;
Service industries.
;
Sports.
;
Social policy.
;
Sports Sociological aspects.
;
Sports Psychological aspects.
;
Social Sciences.
;
Sociology of Sport and Leisure.
;
Social Policy.
;
Sport Psychology.
;
Business and Management, general.
;
Popular Science in Sports.
;
Services.
Abstract:
Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
DOI:
10.1057/9781137446374
URL:
http://dx.doi.org/10.1057/9781137446374
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