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  • 1
    Book
    Book
    Lanham ; Boulder ; New York ; London :Rowman & Littlefield,
    ISBN: 978-1-5381-2798-8
    Language: English
    Pages: xviii, 186 Seiten ; , 23 cm.
    Parallel Title: Erscheint auch als
    RVK:
    Keywords: Geschichte 1990-2010 ; Generation Z. ; Generation Z / Social life and customs ; Generation Z / Attitudes ; Young adults ; Intergenerational relations ; Generation. ; Einstellung. ; Haltung. ; Generation ; Einstellung ; Haltung ; Geschichte 1990-2010
    Abstract: "From the authors of The Millennial Mindset: Unraveling Fact from Fiction, comes this thought-provoking in-depth consideration of the next generation. In their book, Gen Z: The Superhero Generation, Regina Luttrell and Karen McGrath explain who this generation is, how they came to be, and the impact they will have on society. Superheroes are often defined as courageous, powerful, virtuous, and strong. Equipped with unique superpowers, these individuals stand up for what is right, battling supervillains to ensure that good prevails and all is well in the world. With a worldwide fascination surrounding superheroes, it should come as no surprise that the next generation, GenZ, display many of the characteristics found within the pages of the most popular hero-centric comic books. The Superhero Generation is making its mark and gaining recognition as the generation that is willing to once again assemble, march, speak, and defy in ways previous generations have not. In this book learn the characteristics of Gen-Zers to understand how to reach them in positive productive ways. Parents, educators, and employers will learn how to tap into the endless potential of this generation, preparing them for home, school, and workplace environments that will play to their strengths and impact the world for years to come"--
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  • 2
    Online Resource
    Online Resource
    New York, NY : Routledge | London : Taylor & Francis Group
    ISBN: 9781003291855 , 1003291856 , 9781000932324 , 100093232X , 9781000932423 , 1000932427
    Language: English
    Pages: 1 Online-Ressource
    DDC: 302.23/1
    Keywords: Social media Political aspects ; Political participation ; Social action ; Social movements ; BUSINESS & ECONOMICS / Public Relations ; SOCIAL SCIENCE / Media Studies
    Abstract: "Drawing on a range of theoretical and empirical perspectives, this volume examines the roles strategic communications plays in creating social media messaging campaigns designed to engage in digital activism. As social activism and engagement continues to rise, individuals have an opportunity to use their agency as creators and consumers to explore issues of identity, diversity, justice, and action through digital activism. This edited volume situates activism and social justice historically and draws parallels to the work of activists in today's social movements such as modern-day feminism, Black Lives Matter, #MeToo, Missing Murdered Indigenous Women, and We Are All Khaled Said. Each chapter adds an additional filter of nuance, building a complete account of mounting issues through social media movements and at the same time scaffolding the complicated nature of digital collective action. The book will be a useful supplement to courses in public relations, journalism, social media, sociology, political science, diversity, digital activism, and mass communication at both the undergraduate and graduate level"--...
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  • 3
    ISBN: 9781442245174
    Language: English
    Pages: xx, 206 pages , 24 cm
    DDC: 305.2
    Keywords: Generation Y ; Youth Psychology ; Intergenerational relations ; Generation Y ; Jugend ; Generation ; Jahrgang ; Geschichte 1981-1996
    Note: Includes bibliographical references and index
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