ISBN:
9780203761908
,
9781134497164
,
9781134497232
Language:
English
Pages:
1 online resource (xv, 215 pages)
Series Statement:
Routledge advances in event research series
Parallel Title:
Erscheint auch als
DDC:
394.2
Keywords:
Special events industry
;
Special events Management
;
Special events Planning
Abstract:
1. Introduction : designing events, events as a design strategy / Greg Richards, Lenia Marques and Karen Mein -- 2. Imagineering events as interaction ritual chains / Greg Richards -- 3. Service design methods in event design Satu Miettinen, Anu Valtonen, and Vesa Markuksela -- 4. The role of imagineering as an event design strategy in the business event industry / Frank Ouwens -- 5. From visitor journey to event design / Dorothe Gerritsen and Ronald Van Olderen -- 6. The discourse of design as an asset for the city : from business innovation to vernacular event / Marco Bevolo -- 7. How to slay a dragon slowly : applying slow principles to event design / Ilja Simons -- 8. Designing events for socio-cultural impacts : the Holy Week in Puglia (Italy) / Anna Trono and Katia Rizzello -- 9. Design processes around dynamic marketing communications for event organizations / Anne-Marie Hede and Pamm Kellett -- 10. Co-creative events : analysis and illustrations / Phil Crowther and Chiara Orefice -- 11. Classical music, liveness and digital technologies / Arthur Maria Steijn -- 12. The transformation of leisure experiences in music festivals : new ways to design imaginative, creative and memorable leisure experiences through technology and social networks / June Calvo-Soraluze and Roberto San Salvador Del Valle -- 13. Traditional gastronomy events as tourist experiences : the case of Santarem Gastronomy Festival (Portugal) / Marta Cardoso, Goretti Silva and Carlos Fernandes -- 14. Event design : conclusions and future research directions / Greg Richards, Lenia Marques and Karen Mein.
DOI:
10.4324/9780203761908
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