ISBN:
9781000214406
Language:
English
Pages:
1 online resource (434 pages)
Series Statement:
Routledge Studies in Language and Identity Ser.
Parallel Title:
Erscheint auch als
DDC:
306.44
Keywords:
Electronic books
Abstract:
Cover -- Endorsements -- Half Title -- Series Page -- Title Page -- Copyright Page -- CONTENTS -- List of figures -- List of tables -- Contributors -- Acknowledgments -- Disclaimer -- Introduction -- PART I: Nationalism and country branding -- Nationalism and politics -- 1. Enregistering the nation: Bolsonaro's populist branding of Brazil -- 2. The sociolinguistic saffronisation of India -- 3. "There is a wonderfully contrary spirit among the British people": Conservative MPs' (un)successful branding of the British nation in the Brexit debate -- Nationalism and diversity -- 4. The overflow of Peru's country brand: National narratives, recognition, and moral brandedness in neoliberal Peru -- 5. Sociocultural diversity: An opportunity for branding or a problem?-the case of Chile -- Nationalism and cosmopolitanism -- 6. "The sweet life" and the Russian nation: The role of a TV serial in the process of nation branding -- 7. Singapore's nation branding through language policy: 'Commercial nationalism' and internal tensions -- 8. Legitimizing national, striving cosmopolitan: Branding of post-Soviet city space in Almaty, Kazakhstan -- 9. The republic's new clothes: Reimaging and branding a post-reunification Germany -- Nationalism and time -- 10. The narrative arc of nation branding: The narrative scaffolding of Shanghai Expo 2010 -- 11. "Deliver amazing": Qatar as a branded architectural discourse in World Cup 2022 -- Nationalism and (in)authenticity -- 12. National anxieties in polite disguise: Cool Japan branding and the inversion of globalization -- 13. Translation, transliteration, and translingualization: On the possibilities of 'Korea' in the linguistic landscape -- PART II: Place and country branding -- Place as branded destination -- 14. "Milano, a place to be": Expo 2015 and the chronotopic rebranding of Italy's moral capital.
Note:
Description based on publisher supplied metadata and other sources
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