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Geodemographics, GIS and neighbourhood targeting (2005)

Harris, Richard 1973- ; Sleight, Peter ; Webber, Richard

Chichester : Wiley

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Details

ISBN: 0470864133 , 0470864141

Language: English

Pages: XIV, 293, [4] S , Ill., Kt., graph. Darst

Series Statement: Mastering GIS

Series Statement: technology, applications and management series

DDC: 304.60285

RVK:

RB 10104

RVK:

RB 10862

Keywords: Target marketing ; Geographic information systems ; Demography ; Demographie ; Geoinformationssystem ; Demographie ; Marketing ; Zielgruppe ; Datenauswertung ; Bevölkerungsgeografie ; Geoinformationssystem

Note: Literaturverz. S. 279 - 288

URL: http://www.loc.gov/catdir/toc/ecip051/2004021912.html

URL: http://www.loc.gov/catdir/enhancements/fy0612/2004021912-d.html

URL: Cover

URL: http://www.loc.gov/catdir/toc/ecip051/2004021912.html

URL: http://www.loc.gov/catdir/enhancements/fy0612/2004021912-d.html

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