ISBN:
9781138285880
,
9781138285897
Language:
English
Pages:
ix, 438 Seiten
DDC:
302.23071
Keywords:
Mass media Study and teaching
Abstract:
This is media studies -- Media language, analysing a media product : an introduction to semiotics -- Fictions and realities : a television case study -- Media in a historical context -- Theory and debates : the media audience -- Media language and representations : inequality and difference -- Social and cultural contexts -- Persuasion : advertising, marketing and propaganda -- Media in an economic context -- Theory and debates in hypermodern times : where does meaning come from? -- Media in a political context -- Media shorts : a collection of readings.
Abstract:
"A Level Media Studies is a comprehensive guide to the subject content of AS and A Level Media Studies, across all examining boards. It is specifically designed to meet the needs of both students and teachers with an accessible writing style, helpful notes on key theories and theorists and a range of learning exercises. The book's overall approach is gradual immersion, assuming no prior knowledge of the subject. Starting with an overview of the discipline, the book moves on to develop increasingly sophisticated ideas whilst repeatedly reinforcing the basic principles of Media Studies. Each component of Media Studies is illustrated with practical examples and guided exercises. These demonstrate the application of theories and concepts. In addition, numerous case studies offer examples of Media Studies in practice. Working through these examples, readers will acquire the skill set and confidence to tackle the analysis of media products and the discussion of media issues to the standard required at A Level. The focus is on contemporary media, but there is also full acknowledgement of historical precedents, as well as the significance of social, cultural, political and economic contexts. With its clear structure and integrative approach, A Level Media Studies is the ideal introductory resource for students and teachers"--
Note:
Includes bibliographical references and index
