Language:
English
Pages:
1 online resource (210 pages)
Edition:
1st edition
Keywords:
Electronic books ; local
Abstract:
How can startups successfully scale customer acquisition and revenue growth with a lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. With this practical book, author Lomit Patel shows you how to use AI and machine learning (ML) to provide an operational layer atop those acquisition solutions to deliver meaningful results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and maintain customers. Learn how AI and ML can support the customer acquisition efforts of a lean startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use ML for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Note:
Online resource; Title from title page (viewed March 25, 2020)
URL:
https://learning.oreilly.com/library/view/-/9781492059301/?ar
