ISBN:
9781781003435
Language:
English
Pages:
1 Online-Ressource (456 p)
,
cm
Series Statement:
Edward Elgar E-Book Archive
Parallel Title:
Available in another form
Parallel Title:
Erscheint auch als Handbook on ethics and marketing
Keywords:
Marketing
;
Marketingtheorie
;
Unternehmensethik
;
Business ethics
;
Marketing Moral and ethical aspects
;
Electronic books
Abstract:
Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field. Nationally and internationally recognized contributors cover the most important, timely developments in marketing ethics as well as trends and ideas for a future research agenda. Topics such as consumer ethics, morality in marketing and corporate social responsibility are covered with breadth and depth to paint a current and comprehensive picture of the field today. This innovative book will be a valuable resource for both students and academics wishing to keep abreast of crucial developments in the field of business ethics. New, comprehensive insight from the world's experts in the field will also provide guidance for company executives and policy decision makers
DOI:
10.4337/9781781003435
URL:
Deutschlandweit zugänglich
URL:
Deutschlandweit zugänglich
