ISBN:
9781789200133
Language:
Undetermined
Pages:
186 p.
Edition:
1st edition
Keywords:
business and economics;business scams;late stage capitalism;pyramid schemes;russia;siberia;siberian business schemes;international business;post socialism;soviet russia;russian economics;contemporary capitalism;capitalism;marketing;american dream
Abstract:
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.
Description / Table of Contents:
List of Illustrations -- Acknowledgements -- Notes on Transliteration -- Introduction -- Chapter 1. Capitalism in Aga -- Chapter 2. American Dream or Pyramid Scheme? -- Chapter 3. Spiritual Capitalism -- Chapter 4. Pyramids of Intimacy -- Chapter 5. Pyramids and their Products -- Chapter 6. Power in the Pyramids -- Chapter 7. Multilevel Marketing, Pyramid Schemes and Capitalism -- List of References -- Index --
URL:
http://www.berghahnbooks.com/title/SchiffauerMarketing
URL:
http://sozialundkulturanthropologie.proxy.fid-lizenzen.de/fid/berghahn-e-books/fid.berghahnbooksonline.com/title/SchiffauerMarketing
