Book
New York, NY [u.a.] :Routledge,
ISBN:
978-0-415-87597-4
Language:
English
Pages:
XIV, 167 S.
Edition:
1. publ.
Series Statement:
Routledge advances in management and business studies 44
Series Statement:
Routledge advances in management and business studies
Parallel Title:
Erscheint auch als
DDC:
659
Keywords:
Advertising
;
Telemarketing
;
Werbung.
;
Markenpolitik.
;
Online-Marketing.
;
Globalisierung.
;
Werbung
;
Markenpolitik
;
Online-Marketing
;
Globalisierung
Note:
Includes bibliographical references and index
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