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  • 1
    Book
    Book
    New York, NY [u.a.] :Routledge,
    ISBN: 978-0-415-87597-4
    Language: English
    Pages: XIV, 167 S.
    Edition: 1. publ.
    Series Statement: Routledge advances in management and business studies 44
    Series Statement: Routledge advances in management and business studies
    Parallel Title: Erscheint auch als
    DDC: 659
    RVK:
    RVK:
    Keywords: Advertising ; Telemarketing ; Werbung. ; Markenpolitik. ; Online-Marketing. ; Globalisierung. ; Werbung ; Markenpolitik ; Online-Marketing ; Globalisierung
    Note: Includes bibliographical references and index
    Library Location Call Number Volume/Issue/Year Availability
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