ISBN:
978-0-07-176039-3
,
0-07-176039-3
Language:
English
Pages:
XIV, 284 S. ;
,
24 cm.
DDC:
658.802
Keywords:
Online social networks
;
Market segmentation
;
Management
Abstract:
Creating content is easy: finding what matters is hard. Fortunately there is a new magic that makes the Web work. It's called curation, and it enables people to sort through the digital excess and find what's relevant. Rosenbaum gathers together insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies
Note:
"Why the future of content is context" -- cover. - Includes bibliographical references (p. 263-274) and index
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026076357&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA