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  • 1
    ISBN: 9789048552443 , 9789463722445
    Language: English
    Pages: 1 online resource (240 pages) , illustrations (black and white), digital, PDF file(s).
    Series Statement: Asian visual cultures
    Parallel Title: Erscheint auch als
    DDC: 302.23109599
    Keywords: YouTube (Electronic resource) ; Digital media Social aspects ; Social media
    Abstract: Amid the proliferation of a range of new and ubiquitous online platforms, YouTube, a video-based platform, remains a key driver in the democratisation of creative, playful, vernacular, intimate, as well as political expressions. As a critical node of contemporary communication and digital cultures, its steady uptake and appropriation in a social media-savvy nation such as the Philippines requires a critical examination of its role in the continued reconstruction of identities, communities, and broader social institutions. This book closely analyses the diverse content and practices of amateur Filipino YouTubers, exposing and problematising the dynamics of brokering the contested aspirational logics of beauty and selfhood, interracial relationships, world-class labour, and progressive governance in a digital sphere.
    Note: Previously issued in print: 2022. - Includes bibliographical references and index. - Description based on online resource; title from PDF title page (viewed on January 30, 2023)
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