ISBN:
9783643914095
Language:
English
Pages:
xii, 262 Seiten
,
Illustrationen
Series Statement:
Halle studies in the anthropology of Eurasia Volume 44
Series Statement:
Halle studies in the anthropology of Eurasia
Parallel Title:
Erscheint auch als
Dissertation note:
Dissertation Martin-Luther-Universität Halle-Wittenberg 2019
Keywords:
Einzelhandel
;
Moral
;
Wirtschaftsethik
;
Aarhus
;
Hochschulschrift
;
Hochschulschrift
;
Aarhus
;
Einzelhandel
;
Wirtschaftsethik
;
Moral
Abstract:
In a neoliberal market economy, small, independent businesses represent an alternative to large corporate enterprises. Based on 12 months of fieldwork in Aarhus, DenmarkÆs second largest city, this book explores the lives and social values of small, independent business owners, most of them shopkeepers. Owners organize their firms according to a morality that deviates from capitalist norms by aspiring to create inalienable commodities within networks of meaningful economic exchange. Their success in doing so is explained through in-depth analysis of contemporary household organization.
Note:
Überarbeitete Version der Dissertation
