ISBN:
9780195557343
,
0195557344
Language:
English
Pages:
XX, 260 S.
,
Ill.
,
25cm
DDC:
302.230711
Keywords:
Mass media Public relations
;
Communication planning
;
Communication planning
;
Communication planning Case studies
;
Public relations
;
Massenmedien
;
Australien
;
Neuseeland
;
Fallstudien
Note:
Includes bibliographical references (p. 243-256) and index