ISBN:
9781442674455
,
1442674458
,
0802047394
,
9780802047397
,
0802083013
,
9780802083012
Language:
English
Pages:
1 Online-Ressource (xvi, 365 p.)
DDC:
306.4/85
Keywords:
Publicité-plaidoyer / Aspect social / États-Unis
;
Publicité télévisée / Aspect social / États-Unis
;
Publicité-plaidoyer / Aspect social
;
Publicité téléviséé / Aspect social
;
Advertenties
;
Sociale verantwoordelijkheid
;
Gedragsbeïnvloeding
;
Publicité engagée
;
Services publics
;
Bien commun
;
Publicité télévisée
;
Propagande
;
Marketing social / États-Unis
;
Marketing social / Canada
;
Marketing social / Europe de l'Ouest
;
Publicité d'intérêt public / États-Unis
;
Publicité d'intérêt public / Canada
;
Publicité d'intérêt public / Europe de l'Ouest
;
Werbung
;
Propaganda
;
Öffentliches Gut
;
POLITICAL SCIENCE / Public Policy / Cultural Policy
;
SOCIAL SCIENCE / Anthropology / Cultural
;
SOCIAL SCIENCE / Popular Culture
;
Advertising, Public service
;
Advocacy advertising
;
Social marketing
;
Social marketing
;
Social marketing
;
Social marketing
;
Advertising, Public service
;
Advertising, Public service
;
Advertising, Public service
;
Advocacy advertising
;
Advocacy advertising
;
Advocacy advertising
;
Öffentliches Gut
;
Propaganda
;
Werbung
;
Europa
;
Kanada
;
USA
;
USA
;
Electronic books
;
Electronic books
;
Werbung
;
Propaganda
;
Öffentliches Gut
;
USA
;
Öffentliches Gut
;
Werbung
Note:
Includes bibliographical references (p. [345]-347) and index
,
"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer." "The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."--BOOK JACKET.
URL:
https://doi.org/10.3138/9781442674455
URL:
Volltext
(URL des Erstveröffentlichers)
