ISBN:
9781452263601
,
1452263604
Language:
English
Pages:
Online Ressource (x, 166 p.)
,
ill.
Edition:
Online-Ausg. [S.l.] HathiTrust Digital Library Online-Ausg. [S.l.] : HathiTrust Digital Library
DDC:
302.23
Keywords:
Mass media Audiences
;
Médias Publics
;
Mass media Audiences
;
Médias Publics
;
Electronic books
Abstract:
Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies
Abstract:
In Audience Analysis, author Denis McQuail provides a coherent and succinct account of the concept "media audience" in terms of its history and its place in present-day media theory and research. He describes and explains the main types of audience, alternative theories about the audience, and the main traditions and fields of audience research. This informative volume explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." It summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. - Finally, the volume concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid media change. Providing both an overview of past research and a guide to current thinking, Audience Analysis will be enlightening to academics and students in the fields of mass communication and media studies
Note:
Includes bibliographical references (p. 151-161) and index. - Description based on print version record
,
Description based on print version record
,
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002
,
Online-Ausg. [S.l.] : HathiTrust Digital Library
,
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
