ISBN:
9781118863565
,
9781118863480
Language:
English
Pages:
XV, 361 S.
Parallel Title:
Online version Visual design solutions
Parallel Title:
Erscheint auch als Malamed, Connie Visual design solutions
Parallel Title:
Online-Ausg. Malamed, Connie Visual design solutions
Parallel Title:
Erscheint auch als Visual design solutions
DDC:
302.23
Keywords:
Visual sociology
;
Visual communication
;
Commercial art
Description / Table of Contents:
Machine generated contents note: List of Figures and Tables vii Preface xix Introduction xxi PART 1 The Big Ideas CHAPTER 1: LIKE A HAND IN GLOVE 3 CHAPTER 2: THINK LIKE A DESIGNER; YOU ARE ONE 11 CHAPTER 3: WORK LIKE A DESIGNER 23 PART 2 Building Blocks of Design CHAPTER 4: ORGANIZING GRAPHIC SPACE 45 CHAPTER 5: SELECTING AND CREATING IMAGES 66 CHAPTER 6: WORKING WITH TYPE 102 PART 3 Power Principles CHAPTER 7: USE COLOR WITH PURPOSE 133 CHAPTER 8: ESTABLISH A VISUAL HIERARCHY 157 CHAPTER 9: UNIFY THE DESIGN 171 CHAPTER 10: CREATE CONTRAST 181 CHAPTER 11: GROUP FOR MEANING 194 PART 4 Practicing Design CHAPTER 12: SHOW THEM WHERE TO LOOK 211 CHAPTER 13: ADD SOME EXCITEMENT 229 CHAPTER 14: ENHANCE MEANING 253 CHAPTER 15: TELL STORIES WITH VISUALS 282 CHAPTER 16: MAKE NUMBERS INTERESTING 310 References 339 About the Author 343 Index 345 .
Note:
Includes bibliographical references and index
