ISBN:
9783837626193
Language:
English
Pages:
Online-Ressource (340 S.)
Edition:
2014
Series Statement:
Kultur- und Medientheorie
Parallel Title:
Print version Slowinska, Maria A. Art/Commerce
Keywords:
Art, Marketing, Consumer, Culture, Branding, Arts, Economy, Consumption, Theory of Art, Popular Culture, Cultural Studies
;
Culture
;
Theory of Art
;
Economy
;
Consumer
;
Consumption
;
Marketing
;
Cultural Studies
;
Popular Culture
;
Branding
;
Arts
;
Electronic books
;
Kunst
;
Kommerzialisierung
;
Marketing
Abstract:
Main description: This book compellingly argues how and why art and marketing often look alike today. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« explains contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
Abstract:
Biographical note: Maria A. Slowinska studied at Johns Hopkins University, Yale University and Free University of Berlin, where she received her doctorate in American Studies.
Abstract:
; Biographical note: Maria A. Slowinska studied at Johns Hopkins University, Yale University and Free University of Berlin, where she received her doctorate in American Studies.
Description / Table of Contents:
Cover Art/Commerce; Contents; Art/Commerce: Blurring the Line; Art Spaces/Commercial Spaces; Galleries and Boutiques; An Excursion to Texas: Elmgreen and Dragset's Prada Marfa; Prada Marfa: A Site-Specific Installation; Discursive Site Specificity I: Prada Marfa and the White Cube; Moving around in Space: Minimalism; Discursive Site Specificity II: Prada Marfa and Minimalism; White Cube Retail Spaces; Commercial Spaces; Discursive Site Specificity IV: Other Art-Related Retail Spaces; Art Objects/Brand Products; What It's Worth: Economic Value and Aesthetic Value
Description / Table of Contents:
Art into Life: Aesthetic ExperienceThe Dematerialization of Art: Conceptual Art; Performance Art; Branding: From Object to Experience; Transitions: Aesthetic Experience/Brand Experience; Artist/Entrepreneur; Modernism and Beyond: From Abstract Expressionism to Pop Art; A New Art, a New Artist: Pop Art; From Studio to Factory: Redefining the Artist's Work; Where's the Artist? From Auctorial Artist to Entrepreneurial Artist; Here's the Artist: The Creative Industries and the Creative Economy; Lead Actor in the Creative Economy: The Artist/Entrepreneur; Art/Commerce: The Question of Autonomy
Description / Table of Contents:
Bibliography
Note:
Description based upon print version of record
DOI:
10.14361/transcript.9783839426197
URL:
Volltext
(lizenzpflichtig)
