ISBN:
9780203877265
Language:
English
Pages:
Online-Ressource (427 p)
Edition:
4th ed.
Series Statement:
Routledge Communication Series
Parallel Title:
Print version Media Management
DDC:
302.23068
Keywords:
Electronic books
Abstract:
Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additio
Description / Table of Contents:
Cover; Media Management: A Casebook Approach; Copyright; Contents; PREFACE; 1 MANAGERIAL DECISION MAKING; 2 LEADERSHIP AND THE WORKFORCE; 3 MOTIVATION; 4 MANAGEMENT OF GLOBAL MEDIA ORGANIZATIONS; 5 INNOVATION AND THE FUTURE; 6 LAW, REGULATION, AND ETHICS; 7 PLANNING; 8 MARKET ANALYSIS; 9 MARKETING AND RESEARCH; 10 MAKING SENSE OF IT ALL: MANAGING KNOWLEDGE; EXTENDED CASE STUDIES; REFERENCES; AUTHOR INDEX; SUBJECT INDEX
Note:
Description based upon print version of record
