ISBN:
9780230358355
Language:
English
Pages:
Online-Ressource (223 p)
Edition:
Online-Ausg. 2013 Electronic reproduction; Available via World Wide Web
Series Statement:
INSEAD Business Press
Series Statement:
INSEAD Business Press Ser.
Parallel Title:
Print version Unveiling Fashion : Business, Culture, and Identity in the Most Glamorous Industry
Parallel Title:
Erscheint auch als Godart, Frédéric Unveiling fashion
DDC:
338.47687
Keywords:
Trade
;
Electronic books
;
Electronic books
;
Mode
;
Kultur
;
Gesellschaft
;
Bekleidungsindustrie
;
Mode
;
Soziologie
Abstract:
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry.
Abstract:
Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry
Description / Table of Contents:
COVER; CONTENTS; LIST OF FIGURES; LIST OF TABLES; PREFACE; INTRODUCTION - THE SIX PRINCIPLES OF FASHION; ""DAZED AND CONFUSED"" BY FASHION…; THE MANY FACES OF FASHION; FASHION - A CREATIVE INDUSTRY… AMONG OTHERS; THE SIX PRINCIPLES OF FASHION; 1 THE AFFIRMATION PRINCIPLE - FASHION, BETWEEN THE INDIVIDUAL AND SOCIETY; THE CRADLE OF FASHION; THE EMERGENCE OF FASHION: THE SOCIOLOGICAL DYNAMICS OF IMITATION AND DISTINCTION; FASHION IDENTITY: A SOCIO-CULTURAL PHENOMENON; 2 THE CONVERGENCE PRINCIPLE - THE CENTRALIZATION OF TRENDS; THE ORIGIN OF TRENDS
Description / Table of Contents:
THE FASHION INDUSTRY AND ITS SOCIAL NETWORKS: FROM UPSTREAM SUPPLIERS TO DOWNSTREAM CONSUMERSTHE DYNAMICS OF FASHION CAPITALS; 3 THE AUTONOMY PRINCIPLE - THE EMERGENCE AND DYNAMICS OF STYLES; FASHION'S AUTONOMIZATION; STYLES AND DESIGNS IN FASHION; THE DIFFERENT TYPES OF DIFFUSION: FASHION AS A MODEL; 4 THE PERSONALIZATION PRINCIPLE - FASHION AND ITS PROFESSIONALS; THE EMPOWERMENT OF FASHION DESIGNERS; ""CREATING"" FASHION; AROUND THE FASHION DESIGNERS; 5 THE SYMBOLIZATION PRINCIPLE - THE POWER OF SIGNS AND MEANINGS; FASHION, A SYSTEM OF BRANDS?; BUILDING FASHION BRANDS
Description / Table of Contents:
THE CONSTRUCTION OF CONSUMERS?6 THE IMPERIALIZATION PRINCIPLE - HOW FASHION BECAME SYSTEMATIZED; THE ENDLESS EXPANSION OF FASHION?; THE EMPIRES OF FASHION; THE EMPIRE OF FASHION; CONCLUSION; NOTES; REFERENCES; INDEX
Note:
Description based upon print version of record
,
Electronic reproduction; Available via World Wide Web
URL:
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