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  • 1
    Online Resource
    Online Resource
    Thousand Oaks : SAGE Publications
    ISBN: 9780803940239
    Language: English
    Pages: Online-Ressource (123 p)
    Edition: Online-Ausg. 2011 Electronic reproduction; Available via World Wide Web
    Series Statement: Communication Concepts
    Parallel Title: Erscheint auch als Public Opinion
    DDC: 303.3/8
    RVK:
    RVK:
    RVK:
    Keywords: Public opinion ; Social psychology ; Electronic books ; Electronic books
    Abstract: Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion
    Description / Table of Contents: Cover; Contents; Foreword; Acknowledgments; Chapter 1 - Introduction; Outline of the Volume; Chapter 2 - Problems of Public Opinion; Origins of the Idea; Anticipations and Approximations; Early Conceptions of Opinion; Early Conceptions of Public; The Birth of Public Opinion; Emergence of a Public Sphere; Ambiguities in the Meaning of Public Opinion; Public Opinion and Majority Rule; Public Opinion as an Object of Study; Enduring Problems of Public Opinion; Lack of Competence; Lack of Resources; Tyranny of the Majority; Susceptibility to Persuasion; Domination by Elites
    Description / Table of Contents: Chapter 3 - Conceptualizing the PublicCrowd, Public, and Mass; The Crowd; The Public; The Mass; Issues and Publics; Phases of Development; Actors and Spectators; Expanding Public Debate; After an Issue is Resolved; Observing the Public; The General Public; The Voting Public; The Attentive Public; The Active Public; Issue Publics; Chapter 4 - Conceptualizing Opinions; Opinions and Attitudes; Opinions as Expressions; Opinions as Thoughtful; Opinions as Adaptations of Attitudes to Specific Issues; Inferring Psychological Bases for Opinions; Schemata; Values; Group Identifications
    Description / Table of Contents: Forming OpinionsObserving Opinions; What is it about?; What are the Choices?; Is it Well Considered?; How Well Organized?; How Strongly Held?; How does it Relate to Other People?; Chapter 5 - Conceptualizing Public Opinion Processes; Collective and Individual Aspects; The Notion of Public Debate; Dynamics of Group Decision Making; Public Debate in Larger Social Settings; Political Actors, Journalists, and the Attentive Public; Public as Spectator; The Roles Played by Journalists; Observing Public Opinion; Using Survey Data; Using Content Analysis; Using Less-Structured Survey Techniques
    Description / Table of Contents: Observing the Process of Public DebateConclusion: Public Opinion as a Communication Concept; References; Author Index; About the Author;
    Note: Description based upon print version of record , Electronic reproduction; Available via World Wide Web
    URL: Volltext  (lizenzpflichtig)
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