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    Online Resource
    Online Resource
    London : Routledge
    ISBN: 0415437385 , 9780415437387
    Language: English
    Pages: Online-Ressource (xiv, 265 p) , ill
    Edition: Online-Ausg. 2011 Electronic reproduction; Available via World Wide Web
    Series Statement: Routledge Studies in Asian Religion and Philosophy v.3
    Parallel Title: Print version Religious Commodifications in Asia : Marketing Gods
    DDC: 306.6095
    Keywords: Religion ; Asia Religion
    Abstract: Bringing together a group of leading scholars from Asia, Europe, Australia and North America, this volume discusses multiple issues regarding religious commodifications and their consequences across Asia's diverse religious traditions
    Description / Table of Contents: BOOK COVER; TITLE; COPYRIGHT; CONTENTS; FIGURES; CONTRIBUTORS; ACKNOWLEDGEMENTS; INTRODUCTION: Asia's commodified sacred canopies; Part I: A COMMODITY APPROACH TO THE STUDY OF ASIAN RELIGIONS; 1 ASIA AND THE GLOBAL ECONOMIES OF CHARISMA; 2 NEW SPIRITUALITIES, THE MEDIA AND GLOBAL RELIGION; Part II: MODES AND TECHNIQUES OF THE SYMBOLIC ECONOMIES; 3 COMMODIFYING BLESSINGS: Celebrating the double-yang festival in Penang, Malaysia and Wudang mountain, China; 4 KUAN TO: The vegetarian festival in a peripheral southern Thai shrine
    Description / Table of Contents: 5 MATERIALIZING MERIT: The symbolic economy of religious monuments and tourist-pilgrimage in contemporary Thailand6 BUDDHA PHANIT: Thailand's prosperity religion and its commodifying tactics; Part III: THE MULTIPLE EFFECTS OF RELIGIOUS COMMODIFICATIONS; 7 SPIRITS OF CONSUMPTION AND THE CAPITALIST ETHIC IN VIETNAM; 8 'MERCHANDIZING' HINDUISM: Commodities, markets and possibilities for enchantment; 9 MCDONALDIZATION AND THE MEGACHURCHES: A case study of City Harvest Church, Singapore; 10 ISLAM AS A SYMBOLIC COMMODITY: Transmitting and consuming Islam through public sermons in Indonesia
    Description / Table of Contents: 11 COMMODIFICATION OF RELIGION AND THE 'RELIGIFICATION' OF COMMODITIES: Youth culture and religious identityBIBLIOGRAPHY; INDEX
    Note: Includes bibliographical references and index , Electronic reproduction; Available via World Wide Web
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