ISBN:
9780226590783
Language:
English
Pages:
1 Online-Ressource
,
Illustrations (black and white).
Series Statement:
Chicago studies in practices of meaning
Series Statement:
Chicago scholarship online
Keywords:
Fuerzas Armadas Revolucionarias de Colombia
;
Fuerzas Armadas Revolucionarias de Colombia
;
Geschichte 2003-2016
;
Guerilla
;
Bekämpfung
;
Propaganda
;
Demobilmachung
;
Propaganda
;
Counterinsurgency
;
Mass media and peace
;
Mass media and war
;
Insurgency
;
Kolumbien
;
Colombia Politics and government 1974-
Abstract:
'Guerrilla Marketing' argues that counterinsurgency and marketing have merged together in Colombia. More specifically the text analyzes a government program to persuade FARC guerrillas to defect from the rebel movement while also rebranding the Colombian army as a humanitarian actor.
Note:
Previously issued in print: 2018
,
Includes bibliographical references and index
DOI:
10.7208/chicago/9780226590783.001.0001
URL:
https://chicago.universitypressscholarship.com/view/10.7208/chicago/9780226590783.001.0001/upso-9780226590509
URL:
https://doi.org/10.7208/chicago/9780226590783.001.0001