ISBN:
0205156355
Language:
English
Pages:
xv, 272 p
,
ill
,
23 cm
DDC:
302.2
Keywords:
Communication, International
;
Bibliografie
;
Bibliografie
;
Internationale Kommunikation
Description / Table of Contents:
International communication -- Development research traditions and global communication -- American multi-media giants -- Global communication systems : non-U.S. stakeholders -- Global issues, music and MTV -- CNN : international role, impact and global competitors -- The roles of global news services -- The role of global advertising -- The message : role of international organizations -- The medium : global technologies & organizations - Internet : extending global media.
Note:
Includes bibliographical references (p. 251-256) and index
