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    E-Resource
    E-Resource
    Strategien erfolgreicher TV-Marken (2011)
    Wiesbaden : Springer Fachmedien
    Details
    ISBN: 9783531180366 , 9783531928364 (Sekundärausgabe)
    Language: German
    Pages: 223 p.
    Edition: Online-Ausg. Online-Ressource ISBN 9783531928364
    Edition: [Online-Ausg.]
    DDC: 302.230835
    Keywords: Fernsehanstalt ; Markenpolitik ; USA ; Großbritannien ; Spanien ; Deutschland ; Aufsatzsammlung
    Note: Description based upon print version of record , Online-Ausg.:
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