ISBN:
0754648184
,
9780754648185
Language:
English
Pages:
249 S.
,
25 cm
DDC:
306.201
Note:
Introduction: Definitions and perspectives : directive address -- Theoretical background : critical theory and commercial culture -- Discourse and ideology -- Discourse and modernity -- Advertising and corporate address -- Ideology, commerce, and politics -- Politics and electoral address : a model of ideology -- Conclusion
URL:
http://www.loc.gov/catdir/toc/fy0708/2006025034.html
URL:
Table of contents only
URL:
Table of contents only
URL:
http://www.loc.gov/catdir/toc/fy0708/2006025034.html