ISBN:
9781003812500
Language:
English
Pages:
1 online resource (293 pages)
Edition:
2nd ed.
Parallel Title:
Erscheint auch als
DDC:
302.230688
Keywords:
Mass media-Marketing
Abstract:
Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgments -- Disclaimer -- Preface to the Second Edition -- Introduction -- 1 The Principles of Media Distribution -- 2 Developing and Distributing Media Content Before It Exists -- 3 The Acquisition of Finished Content -- 4 Negotiating and Brokering Content Distribution Deals -- 5 Windowing Rights and Strategizing Releases -- 6 Global Media Distribution -- 7 Marketing, Ratings and Audience Cultivation -- 8 Accounting Practices, Monetization and Business Structures -- 9 Practical Approaches for Kick-Starting Your Career -- Appendices -- Appendix I List of Exploitable Rights With Definitions -- Appendix II Sample Distribution Agreement -- Appendix III Sample Television Format Option Agreement -- Appendix IV Materials Delivery List With Definitions -- Appendix V Projections Form and Schedule of Minimums -- Appendix VI Sample Metadata Forms -- Glossary -- References and Sources -- About the Author -- Index.
Note:
Description based on publisher supplied metadata and other sources
