ISBN:
9781637422632
Language:
English
Pages:
1 online resource (xii, 104 pages)
,
color illustrations
Edition:
First edition
Series Statement:
Business career development collection
Parallel Title:
Erscheint auch als
DDC:
302.231
Keywords:
Social media and society
;
Marketing
;
Communication
;
Marketing
;
Communications
;
Strategy
;
Social media
;
Facebook
;
Instagram
;
LinkedIn
;
TikTok
;
Electronic books
Abstract:
Facebook, Instagram, LinkedIn, Pinterest, Twitter, TikTok--the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow. This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
Note:
Includes bibliographical references (page 97) and index. - Description based on PDF viewed 06/25/2022
,
Mode of access: World Wide Web.
,
System requirements: Adobe Acrobat reader.
