ISBN:
0231539886
,
9780231539883
Language:
English
Pages:
1 Online-Ressource (xii, 242 pages)
Parallel Title:
Erscheint auch als Winnubst, Shannon Way too cool
DDC:
306.3/4
Keywords:
Advertising Social aspects
;
History
;
Minorities in advertising History
;
Commodification
;
Neoliberalism
;
POLITICAL SCIENCE ; Public Policy ; Cultural Policy
;
SOCIAL SCIENCE ; Anthropology ; Cultural
;
SOCIAL SCIENCE ; Popular Culture
;
Advertising ; Social aspects
;
Commodification
;
Minorities in advertising
;
Neoliberalism
;
Race relations
;
History
;
United States Race relations
;
United States
Abstract:
Life, liberty, and the pursuit of cool have informed the American ethos since at least the 1970s. Whether we strive for it in politics or fashion, cool is big business for those who can sell it across a range of markets and media. Yet the concept wasn't always a popular commodity. Cool began as a potent aesthetic of post-World War II black culture, embodying a very specific, highly charged method of resistance to white supremacy and the globalized exploitation of capital. Way Too Cool follows the hollowing-out of "coolness" in modern American culture and its reflection of a larger evasion of
Abstract:
Table of Contents; Acknowledgments; Introduction: A Very Uncool Book; 1. Excavating Categories: Foucault's Birth of Biopolitics; Interlude 1: Old School Cool; 2. Rethinking Difference: The Limits of Interpellation; Interlude 2: Instant Cool!; 3. From Instant Karma to Instant Wealth: The Fantasies and Cathexes of These Neoliberal Times; Interlude 3: Neoliberal Cool; 4. "How Cool Is That?": Gender and the Neoliberal Imaginary; Interlude 4: The Birth of Cool; 5. Reading Race as the Real: The Securities and Punishments of Neoliberal Cool; Interlude 5: Real Cool, Now 6. Stop Making Sense: The Aporia of Race and EthicsNotes; Bibliography; Index.
Note:
Includes bibliographical references and index
,
In English
