ISBN:
9783839426197
Language:
English
Pages:
1 online resource (289 pages)
Edition:
1st ed.
Series Statement:
Kultur- und Medientheorie
Parallel Title:
Erscheint auch als
DDC:
306.47
Keywords:
Art -- Marketing
;
Electronic books
;
Hochschulschrift
Abstract:
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
Abstract:
Cover Art/Commerce -- Contents -- Art/Commerce: Blurring the Line -- Art Spaces/Commercial Spaces -- Galleries and Boutiques -- An Excursion to Texas: Elmgreen and Dragset's Prada Marfa -- Prada Marfa: A Site-Specific Installation -- Discursive Site Specificity I: Prada Marfa and the White Cube -- Moving around in Space: Minimalism -- Discursive Site Specificity II: Prada Marfa and Minimalism -- White Cube Retail Spaces -- Commercial Spaces -- Discursive Site Specificity IV: Other Art-Related Retail Spaces -- Art Objects/Brand Products -- What It's Worth: Economic Value and Aesthetic Value -- Art into Life: Aesthetic Experience -- The Dematerialization of Art: Conceptual Art -- Performance Art -- Branding: From Object to Experience -- Transitions: Aesthetic Experience/Brand Experience -- Artist/Entrepreneur -- Modernism and Beyond: From Abstract Expressionism to Pop Art -- A New Art, a New Artist: Pop Art -- From Studio to Factory: Redefining the Artist's Work -- Where's the Artist? From Auctorial Artist to Entrepreneurial Artist -- Here's the Artist: The Creative Industries and the Creative Economy -- Lead Actor in the Creative Economy: The Artist/Entrepreneur -- Art/Commerce: The Question of Autonomy -- Bibliography.
Note:
Description based on publisher supplied metadata and other sources
