ISBN:
9783030416683
Language:
English
Pages:
1 online resource (362 pages)
Series Statement:
Communicating in Professions and Organizations Ser.
Parallel Title:
Erscheint auch als
DDC:
302.2
Keywords:
Communication-Research
;
Communication Research
;
Electronic books
Abstract:
Intro -- Preface -- Acknowledgements -- Author and Publisher's Acknowledgements -- Praise for Professional Communication -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1: Rethinking Professional Communication: New Departures for Global Workplace Research -- 1 Professional Communication: Changing Landscapes -- 2 Consultancy, Advocacy, Activism -- 3 Professional Domains -- 3.1 Businesses -- 3.2 Healthcare -- 3.3 Institutions -- References -- Part I: Businesses and Organisations -- 2: Training 'International Engineers' in Japan: discourse, Discourse and Stereotypes -- 1 Introduction -- 2 Theoretical Background: Culture and Stereotypes -- 3 The Training -- 3.1 Initial Focus -- 3.2 Data Collection -- 3.3 Training Sessions -- 3.4 Programme Evaluation -- 4 Reflections -- References -- 3: The Relevance of Applied Linguistic and Discourse Research: On the Margins of Communication Consultancy -- 1 Language in Business and at Work -- 2 Rigour in Research -- 2.1 Customer Service Webchat Interactions -- 3 Relevance in Practice -- 3.1 Communication Consultancy in an Income Generation Team -- 4 Discussion and Concluding Thoughts -- References -- 4: Language, Gender and Leadership: Applying the Sociolinguistics of Narrative and Identity in East Africa -- 1 Introduction -- 2 Background: Creating a Global Research Network -- 3 Methods and Data -- 4 Data Findings -- 5 Impact, Changing Practices and Future Development -- References -- 5: Culture Change and Rebranding in the Charity Sector: A Linguistic Consultancy Approach -- 1 Introduction -- 2 Charity Branding -- 3 Data and Methods -- 4 Data Analysis -- 4.1 Identifying the Existing Brand: The Prostate Cancer Charity -- 4.2 Developing a New Brand -- 4.3 Linguistic Rebranding -- 4.3.1 Be Direct and Conversational -- 4.3.2 Be Bold and Energetic.
Note:
Description based on publisher supplied metadata and other sources
