ISBN:
9781000395624
Language:
English
Pages:
1 online resource (433 pages)
Edition:
3rd ed.
Parallel Title:
Erscheint auch als
DDC:
306.024/4
Keywords:
Electronic books
Abstract:
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Figures and Tables -- Preface to the Third Edition -- Preface to the Second Edition -- Acknowledgements -- Introduction -- Framing Culture: the Culture-Bound Mental Map of the World -- Shifting Frames: Translation and Mediation in Theory and Practice -- The Array of Frames: Communication Orientations -- Part I Framing Culture -- 1 The Translator, Interpreter and Cultural Mediator -- 1.1 Translation … and Culture -- 1.1.1 Technical Translating -- 1.1.2 Internationalization and Localization -- 1.1.3 … Culture -- 1.2 The Cultural Mediator -- 1.3 The Translator and Interpreter -- 1.3.1 The Interpreter -- 1.3.2 The Translator -- 1.4 Clarification of Roles -- Note -- 2 Defining, Modelling and Teaching Culture -- 2.1 On Defining Culture -- 2.2 Approaches to the Study of Culture -- 2.2.1 Behaviourist -- 2.2.2 Functionalist -- 2.2.3 Cognitive -- 2.2.4 summary of Behaviourist, Functionalist and Cognitive Approaches -- 2.2.5 Dynamic -- 2.3 Mcdonaldization or Local Globalization? -- 2.4 Models of Culture -- 2.4.1 Trompenaars' Layers -- 2.4.2 Hofstede's Onion Model -- Practices -- 2.4.3 The Iceberg Theory -- 2.4.4 Hall's Triad -- Technical Culture -- Formal Culture -- Informal Culture -- The Triad -- Notes -- 3 Frames and Levels -- 3.1 Frames -- 3.2 Logical Levels -- 3.2.1 Environment: Where and When -- 3.2.2 Behaviour: What -- 3.2.3 Capabilities: How -- 3.2.4 Beliefs: Why -- 3.2.5 Values: Why -- 3.2.6 Identity: Who -- 3.2.7 Levels of Culture -- 3.3 Culture and Behaviour -- 3.3.1 Culture Is a Filter -- 3.3.2 Individuals Are Members of Many Cultures -- 3.3.3 Small/large Cultures and Cultures 'On the Go' -- 3.3.4 The Distribution of Culture -- 3.3.5 Congruence -- 3.3.6 Ecological Fallacy -- 3.3.7 Summary -- Notes -- 4 Logical Levels and Culture -- 4.1 Environment (where and When).
Note:
Description based on publisher supplied metadata and other sources
