ISBN:
9781487531027
Language:
English
Pages:
1 online resource (212 pages)
Series Statement:
Toronto Studies in Semiotics and Communication
Parallel Title:
Erscheint auch als
DDC:
302.2
Keywords:
Semiotics
;
Electronic books
Abstract:
The go-to introductory guide to semiotic theory and practice, this second edition features a new chapter on semiotics in the digital age and sheds light on how we grasp for meaning in the modern world.
Abstract:
Cover -- Title Page -- Copyright -- Contents -- Preface -- 1 What Is Semiotics? -- 1.1 Introduction -- 1.2 Historical Sketch -- 1.3 The Science of Meaning -- 1.4 Two Fundamental Models of the Sign -- 1.5 The Current Practice of Semiotics -- 1.6 Semiotics in the Global Village -- 1.7 Further Reading -- 2 Signs -- 2.1 Introduction -- 2.2 Defining the Sign -- 2.3 Symptoms and Signals -- 2.4 Icons -- 2.5 Indexes -- 2.6 Symbols -- 2.7 Names -- 2.8 Body, Mind, and Culture -- 2.9 Further Reading -- 3 Structure -- 3.1 Introduction -- 3.2 Paradigmatic and Syntagmatic Structure -- 3.3 Associative Structure -- 3.4 Structural Economy -- 3.5 Post-structuralism -- 3.6 Modelling -- 3.7 Further Reading -- 4 Codes -- 4.1 Introduction -- 4.2 What Is a Code? -- 4.3 Opposition and Markedness -- 4.4 Types of Codes -- 4.5 Codes and Perception -- 4.6 Further Reading -- 5 Texts -- 5.1 Introduction -- 5.2 What Is a Text? -- 5.3 Narrative Texts -- 5.4 Visual Texts -- 5.5 Digital Texts -- 5.6 Texts, Mind, and Culture -- 5.7 Further Reading -- 6 Representation -- 6.1 Introduction -- 6.2 What Is Representation? -- 6.3 Representation and Myth -- 6.4 Online Knowledge Representation -- 6.5 Representation and Reality -- 6.6 Further Reading -- 7 Semiotics in the Internet Era -- 7.1 Introduction -- 7.2 The Simulacrum -- 7.3 Memes -- 7.4 Emoji -- 7.5 The Global Brain -- 7.6 Posthumanism -- 7.7 Further Reading -- 8 Applications -- 8.1 Introduction -- 8.2 Clothing -- 8.3 Food -- 8.4 Visual Rhetoric -- 8.5 The Quest for Meaning -- 8.6 Further Reading -- Glossary of Technical Terms -- Notes -- Index.
Note:
Description based on publisher supplied metadata and other sources
