ISBN:
9781498506649
Language:
English
Pages:
1 online resource (182 pages)
Parallel Title:
Erscheint auch als
DDC:
302.234508968073
Keywords:
Hispanic Americans in mass media - United States
;
Hispanic Americans in mass media - United States
;
Electronic books
Abstract:
Reinventing the Latino Television Viewer examines the relationship between language ideologies and the exploitation of markets within the television industry. A proliferation of television networks owned by large media conglomerates are attempting to reach U.S. Latino viewers with English-language programming. As these dominant mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population.
Abstract:
Intro -- Contents -- Acknowledgments -- Introduction -- 1 Hispanic Television and the Changing Field of Latino Cultural Production -- 2 Audience Reconstruction and the Rise of the "New Latino" -- 3 Mixing, Switching, and Policing Linguistic Boundaries -- 4 English-Language Television and Linguistic Erasures -- 5 The New Hispanic Television Landscape and the False Promise of Democracy -- Bibliography -- Index.
Note:
Description based on publisher supplied metadata and other sources
