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  • 1
    Online Resource
    Online Resource
    A Practical Guide to Event Promotion (2018)
    Florence : Taylor and Francis
    Details
    ISBN: 9781315690285
    Language: English
    Pages: Online-Ressource
    Parallel Title: Erscheint auch als
    DDC: 394.20688
    Keywords: Special events Marketing ; Special events Public relations ; Special events ; Marketing ; Special events ; Public relations
    Abstract: 1. Introduction -- Section 1: Theoretical underpinning -- 2. Communicating with your audiences -- 3. Events and communication channels -- Section 2: Printed media -- 4. Advertising -- 5. Direct communication -- 6. Media relations -- 7. Merchandising -- Section 3: Online media -- 8. Websites -- 9. Social networking sites -- 10. Email -- Section 4: Multimedia -- 11. Video -- 12. Images -- 13. Exhibition stands -- 14. Conclusion.
    DOI: 10.4324/9781315690285
    URL: lizenzpflichtig
    URL: lizenzpflichtig
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