ISBN:
9781260822861
,
9781260692426
,
9781260570861
,
9781260007312
,
9781260692419
,
9781260692372
Language:
English
Pages:
xxvi, 398 Seiten, G-1-9, I-1-28
,
Illustrationen
Edition:
Eleventh edition, international student edition
Parallel Title:
Erscheint auch als Baran, Stanley J Introduction to mass communication
DDC:
302.23
Keywords:
Mass media
;
Mass media and culture
;
Media literacy
;
Lehrbuch
;
Massenkommunikation
;
Massenmedien
Abstract:
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
Abstract:
"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--
Note:
Literaturangaben
