ISBN:
9781134746224
Language:
English
Pages:
1 Online-Ressource (XVII, 450 Seiten)
Parallel Title:
Erscheint auch als
DDC:
302.2'3'0688
Keywords:
Mass media Marketing.
;
Digital media Marketing.
;
Marketing Technological innovations.
Abstract:
Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story.
Abstract:
Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media.
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