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  • 1
    Online Resource
    Online Resource
    Toronto, Ont : University of Toronto Press
    ISBN: 9781442681712 , 1442681713
    Language: English
    Pages: Online Ressource (ix, [8] p. of plates, 252 p.) , ill., ports.
    Edition: Online-Ausg.
    Parallel Title: Erscheint auch als Robinson, Daniel J Measure of democracy
    DDC: 303.38097109041
    Keywords: Public opinion polls History ; Canada ; Public opinion polls History ; United States ; Marketing research History ; Canada ; Sondages d'opinion Histoire ; Canada ; Sondages d'opinion Histoire ; États-Unis ; Marketing Recherche ; Histoire ; Canada ; Marketing research History ; Public opinion polls History ; Public opinion polls History ; Encuestas de la opinión pública Historia ; Estados Unidos ; Investigación de mercado Historia ; Canadá ; Public opinion polls ; Marktforschung ; Umfrage ; Opinieonderzoek ; Marktonderzoek ; SOCIAL SCIENCE ; General ; HISTORY ; Modern ; 20th Century ; Marketing research ; Politics and government ; History ; Livres numériques ; Canada Politics and government ; 20th century ; Canada Politique et gouvernement ; 1930-1935 ; Canada Politics and government 20th century ; Canadá Política y gobierno ; Siglo XX ; Kanada ; Canada ; United States ; Kanada ; Canada ; United States ; Kanada ; Electronic books ; Electronic books History ; Hochschulschrift ; Hochschulschrift
    Abstract: Polling Consumers: The Rise of Market Research Surveys --Selling Toothpaste and Plumbing the Public Mind': George Gallup and American Democracy --Polling Citizens: Gallup in Canada --Mobilizing Popular Consent: The Surveyed Home Front --Pols and Polls.
    Note: Includes bibliographical references (p. [229]-242) and index. - Description based on print version record
    URL: Cover
    URL: Volltext  (URL des Erstveröffentlichers)
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