ISBN:
0803972458
,
0803972466
Language:
English
Pages:
XXII, 296 S.
,
Ill.
Parallel Title:
Online-Ausg. Messaris, Paul Visual persuasion
DDC:
302.23
Keywords:
Advertising Psychological aspects
;
Visual communication
;
Commercial art
;
Advertising photography Social aspects
;
Commercial art Social aspects
;
Visual sociology
;
Kommunikation
;
Werbung
;
Visuelle Wahrnehmung
;
Werbung
;
Werbepsychologie
Description / Table of Contents:
A theory of images in advertising. Image as simulated reality. Pictures and reality -- Visual form and style -- Can pictures bridge cultures? Image as evidence. Visual truth, visual lies. Image as implied selling proposition. Editing and montage -- Showing the unspoken -- Epilogue : ethics of visual persuasion.
Note:
Literaturverz. S. 275 - 288
URL:
http://www.loc.gov/catdir/enhancements/fy0655/96025184-d.html
URL:
http://www.loc.gov/catdir/enhancements/fy0655/96025184-t.html