ISBN:
9780415667326
,
9780415667333
Language:
English
Pages:
XX, 254 S.
,
Ill., graph. Darst.
,
26 cm
Edition:
1. ed.
Parallel Title:
Online-Ausg. Jackson, Nigel A. Promoting and marketing events
DDC:
394.2
Keywords:
Special events
;
Marketing
;
Special events
;
Public relations
Note:
Formerly CIP Uk. - Includes bibliographical references (p. 236-250) and index