ISBN:
9781349253111
Language:
English
Pages:
1 Online-Ressource (XII, 315 p)
Edition:
Springer eBook Collection. Humanities, Social Sciences and Law
Parallel Title:
Printed edition
Keywords:
Political communication
;
Political science
;
Elections
;
Communication in politics.
Abstract:
Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives
DOI:
10.1007/978-1-349-25311-1
URL:
Volltext
(lizenzpflichtig)
