ISBN:
9780674026803
,
0674026802
Language:
English
Pages:
XIII, 411 S.
,
Ill., graph. Darst.
,
22cm
Parallel Title:
Online-Ausg. Wang, Jing Brand New China
Parallel Title:
Erscheint auch als Wang, Jing Brand New China
DDC:
659.10951
Keywords:
Werbung
;
Markenführung
;
Markenartikel
;
Kulturelle Identität
;
China
;
Advertising
;
Marketing
;
Brand name products
;
Advertising China
;
Marketing China
;
Brand name products China
;
China
;
Markenartikel
;
Marketing
;
Werbepsychologie
Description / Table of Contents:
Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media
Note:
Includes bibliographical references and index
