ISBN:
9783110741100
,
9783110740622
,
9783110741155
Language:
Undetermined
Pages:
1 Online-Ressource (660 p.)
Series Statement:
Studies on Modern Orient
Keywords:
Regional studies
;
Middle Eastern history
;
Islamic & Arabic philosophy
;
Islamic life & practice
Abstract:
This edited volume fills a gap in the research on place, product and personal branding in the Middle East and North Africa. It critically analyses processes of strategic communication and image building under conditions of globalisation, neoliberalisation and authoritarian rule. It looks at historical and contemporary branding efforts of different actors involved, their interests and motives and at the positioning of brands in time and space
Note:
English
