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    ISBN: 9783030305536
    Language: English
    Pages: 1 online resource (246 pages)
    Parallel Title: Erscheint auch als
    DDC: 324.73096
    Keywords: Social media ; Communication ; Ethnology-Africa ; Communication in politics
    Abstract: Intro -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- Chapter 1: The Changing Face of Election Campaigning in Africa -- Introduction -- The New Communication Landscape -- Theoretical Perspectives on Social Media and Election Campaigns -- Social Media as Game Changer -- Structure of the Book -- References -- Chapter 2: Social Media Algorithms, Bots and Elections in Africa -- Introduction -- Algorithmic Power -- How Facebook Algorithms Affect News Flow -- Twitter Algorithms -- Algorithms and Social Bots in Election Campaigns -- Spreading Fake News -- The Dangers of 'Filter Bubbles' and 'Echo Chambers' -- Social Media in Campaign-Newsgathering -- The Advent of Data-Driven Elections -- Conclusion -- References -- Chapter 3: Directions of Political Communication in Africa: Methodology for the Search of an African Model and Epistemology -- Introduction -- Political Communication and the Ontological and Epistemological Debate -- Why and How: Imperative for Comparative Scholarship in Africa -- Comparative Research and Comparative Theory Advancement -- What to Compare: Evolving Trends in African Political Communication -- Principles of the Comparative Method -- Principles of Comparative Case Study Design: Guide for Comparing Africa -- Methodological Awareness and Justification of Case Selection -- Theoretical and Methodological Benefit of Comparative Research -- Addressing the Question of Methodological Equivalence -- Conclusion -- References -- Chapter 4: Alternative Responses to Presidential Tweets on Elections in Africa: A New Counter Power? -- Introduction -- Civic and Mediated Agency -- Responses to Presidential Election-Related Messages on Twitter -- Concluding Reflections -- References -- Chapter 5: Tweeting the July 2018 Elections in Zimbabwe -- Introduction -- The 2018 Elections in Zimbabwe.
    Note: Description based on publisher supplied metadata and other sources
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