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  • 1
    Online Resource
    Online Resource
    Churn forecasting : churn analysis with regression (2022)
    [Place of publication not identified] : Manning Publications
    Details
    Language: English
    Pages: 1 online resource (1 video file (1 hr., 51 min.)) , sound, color.
    Edition: [First edition].
    Series Statement: Fighting churn
    DDC: 006.312
    Keywords: Quantitative research Marketing ; Customer relations Management ; Data processing ; Business forecasting ; Instructional films ; Nonfiction films ; Internet videos
    Abstract: In forecasting churn, logistic regression can help identify customers who are at risk and those who are most likely to engage and make new purchases in the future.
    Note: Online resource; title from title details screen (O'Reilly, viewed August 10, 2022)
    URL: lizenzpflichtig
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