ISBN:
9781000609431
Language:
English
Pages:
1 online resource (223 pages)
Parallel Title:
Erscheint auch als
Parallel Title:
Erscheint auch als Lipschultz, Jeremy Harris, 1958 - Social media and political communication
DDC:
320.01/4
Keywords:
Social media
;
Communication in politics
;
Electronic books
;
Social Media
;
Politische Kommunikation
Abstract:
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Preface -- Chapter 1 Introduction to Global Political and Social Media Communication -- Box 1.1: Twitter Suspension of Donald Trump -- Political Campaigns, Social Movements and Activism -- Box 1.2: Social Movements and Social Media Relations -- Political Content -- Partisan Posts -- Box 1.3: Case Study: Union Safety Issues -- Government Responses -- Discussion Questions -- References -- Chapter 2 Social Media Communication Theories -- Return to Media Communication Theories, Concepts, Constructs and Models -- Box 2.1: Pandemic Personal Influence Via Facebook -- Box 2.2: Doximity Community Guidelines -- Fighting Knowledge Gaps -- Uses and Gratification -- Emerging Theories -- Persuasion and Public Relations -- Case Study: How Keyword Targeting Influences What You See -- Discussion Questions -- References -- Chapter 3 Political and Social Media Communication Methods -- Survey Data and Public Opinion -- Experimental Research -- Content Analysis -- Thematic and Rhetorical Analysis -- Social Network Analysis -- Box 3.1: Thought Leader: Marc A. Smith -- Qualitative, Critical and Cultural Studies -- Historical, Legal and Ethical Research -- Case Study: Delta Virus Misinformation -- Discussion Questions -- References -- Chapter 4 Developing Meaningful Political Communication Questions -- Disinformation and Political Issues -- Political Structures, Power, Influence and Leadership -- Boundaries and Power -- Box 4.1: Facebook's Power -- Social Conflict and the News -- Political Communication Thought Leadership -- Box 4.2: Thought Leader: Rhiannon B. Kallis -- Table 4.1 Subreddit Forum Data -- Case Study: Anti-Vax Influence -- Discussion Questions -- References -- Chapter 5 Academic and Industry Social Media Data.
Note:
Description based on publisher supplied metadata and other sources
