Language:
English
Pages:
1 online resource (1 video file (34 min.))
,
sound, color.
Edition:
[First edition].
Series Statement:
Fighting churn
DDC:
006.312
Keywords:
Quantitative research Marketing
;
Customer relations Management
;
Data processing
;
Instructional films
;
Nonfiction films
;
Internet videos
;
Films de formation
;
Films autres que de fiction
;
Vidéos sur Internet
;
Webcast
Abstract:
In this video, Carl Gold explains module number 3: Churn and Behavior. The objective of this milestone is: - Create visualizations that show whether and by how much each metric is related to customer churn. When you are done, you should be able to answer questions like the following: * Which customer metric has the greatest impact on churn? For metrics behaviors that most customers participate in, at what level of the metric is the customer relatively healthy in terms of their engagement with the service?.
Note:
Online resource; title from title details screen (O'Reilly, viewed March 30, 2022)
